Canada Jetlines Partners With Loyalty & Rewards Platform Boom Group

Image: Canada Jetlines flies over Toronto. (Canada Jetlines)
Image: Canada Jetlines flies over Toronto. (Canada Jetlines)
Bruce Parkinson
by Bruce Parkinson
Last updated: 7:02 AM ET, Fri January 6, 2023

Canada Jetlines has announced a partnership with Boom Group Inc (BOOM), a Western Canada-based employee and member rewards platform.

Through the alliance, travellers will have the ability to enroll through the BOOM Rewards' platform to purchase flights at a preferred rate, on all current and future routes via the airline's international network.

"We're thrilled to partner with BOOM Group to provide travellers with a convenient and accessible loyalty program and rewards platform to fuel future travel," said Eddy Doyle, CEO of Canada Jetlines.

"As a leader in the rewards space, with tens of thousands of members, BOOM will plug Canada Jetlines into a high value, targeted consumer base for individuals seeking tailored experiences."

"Travel continues to be one of the most popular and growing categories in the BOOM platform," said Laureen Regan, President and CEO of Boom Group Inc.

"Canada Jetlines provides access to flight options for domestic leisure travel routes with future expansion planned for international routes. We are excited to be partnering with Canada Jetlines to provide our BOOM Members with new travel options at great rates."

Preferred travel agents can earn up to 10% commission on all base fares when contracted directly with Canada Jetlines.

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