Air Transat to Launch New Loyalty Program

Image: A couple booking travel with a credit card. (Photo Credit: Mediteraneo/Adobe Stock)
Image: A couple booking travel with a credit card. (Photo Credit: Mediteraneo/Adobe Stock)
Jen Mallia
by Jen Mallia
Last updated: 3:30 PM ET, Mon January 19, 2026

Passengers who are partial to Air Transat will be glad to know that the airline is partnering with Desjardins Group and VISA to create a new loyalty program. 

“Together, we're introducing a new suite of cards designed to bring more travel opportunities, meaningful rewards, and exceptional payment experiences to Canadians," said Dan Iwachiw, Vice President and Head of Product at Visa Canada.

In a statement to press, Air Transat explains that the collaboration is part of a strategy that will offer travellers a loyalty program with “exclusive benefits and an enhanced experience.”

More details about the program are yet to come, with the program set to launch in the second half of 2026.



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Jen Mallia

Jen Mallia

Senior Editor

Jen Mallia is an Edmonton-based writer, editor, and Oxford comma apologist. She is a former senior editor of the CAA/AMA Insider magazines and has written for a host of publications, including The Globe and Mail. National Post, The Guardian, Today's Parent, and InStyle. 

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