Air Canada has unveiled an aircraft with a themed livery and other surprises for passengers in celebration of the release of Disney and Pixar's Turning Red, an animated film set in Toronto and directed by Canadian Academy Award winner Domee Shi.
"As Canada's largest airline and the country's flag carrier, our collaboration with Disney and Pixar for Turning Red, directed by award-winning Canadian filmmaker Domee Shi is a wonderful opportunity to showcase Canadian talent and bring the best of Canada to the world," said Andy Shibata, AC's Vice-President.
"We wanted customers of all ages to be able to enjoy the special livery and be a part of the excitement around this very special Canadian moment."
Turning Red will premiere exclusively on Disney+ across Canada on March 11. Air Canada will promote the film through the themed livery on a Canadian-built A220. Y
"I'm absolutely stoked about this collaboration with Air Canada," said Shi. "I made Turning Red a love letter to Toronto and everything Canadian, and now to see the film celebrated on the airline that literally brought my family and me over from China when I was little is especially meaningful to me."
Turning Red introduces Meilin Lee, a confident, dorky 13-year-old torn between staying her mother's dutiful daughter and the chaos of adolescence. Her protective, if slightly overbearing mother, Ming, is never far from her daughter -- an unfortunate reality for the teenager. And as if changes to her interests, relationships and body weren't enough, whenever she gets too excited (which is practically ALWAYS), she "poofs" into a giant red panda!
The airline is also launching a contest celebrating the film's release,with five prize packages of a trip for four people to Toronto to attend the Canadian premiere special event of the film on March 8.
Starting this month, passengers onboard Air Canada aircraft will enjoy a special Turning Red video, inspired by the film's trailer. On select aircraft, passengers can discover director Shi's favourite places in Toronto by exploring Air Canada's seatback city guide, and on aircraft destined for Toronto, an animated landscape of the city will be featured on seatback screens as passengers board.
Next month, the March issue of Air Canada enRoute magazine will feature a custom-illustrated cover of Toronto with Meilin Lee as the panda gazing across the city, as well as a feature interview with director Shi.
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