Air Canada announced a partnership with the new Professional Women's Hockey League (PWHL), which celebrated its inaugural season opener on January 1. The deal sees Air Canada become an Inaugural Premier Partner of the PWHL and Official Airline for the league's first six teams.
Air Canada. (Photo Credit: Air Canada)
"To partner with the PWHL and be part of this historic moment in hockey history is incredibly exciting and meaningful to all of us at Air Canada," said Andy Shibata, Vice President, Brand at Air Canada.
"As Canada's national carrier, and a longstanding supporter of Canadian sports, this partnership reflects the love we share with our customers for hockey, as well as our work in championing gender equality in the aviation industry."
Amy Scheer, the PWHL’s Senior Vice President of Business Operations, said: "We're delighted to team up with Canada's national carrier as an Inaugural Premier Partner and Official Airline to the PWHL. We feel privileged to fly with Air Canada, a connection that reflects our shared values and the enormous potential for the league, its players and our future stars, as we take the sport to new heights."
The airline is also celebrating this historic partnership with a new inspirational ad campaign, entitled "We All Fly," featuring a cadre of young PWHL hopefuls alongside Canadian hockey legend Mélodie Daoust, which will premiere ahead of each PWHL home opener.
As part of the PWHL partnership, Air Canada is granted intellectual property (IP) rights for all six PWHL teams in Boston, Minnesota, Montreal, New York, Ottawa, and Toronto, the PWHL itself, broadcast, in-venue, and in-market assets, as well as official jersey branding rights for Montreal's PWHL team.
Air Canada will also provide travel support for the league and its players, and will celebrate and promote the PWHL and its future stars across its marketing and communications channels.
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