Twelfth-Annual Air Canada Foundation Golf Tourney Raises Record $1.4 Million

Image: Air Canada Foundation’s 12th Annual Golf Tournament Achieves New Fundraising Milestone for Children’s Health. (CNW Group/Air Canada)
Image: Air Canada Foundation’s 12th Annual Golf Tournament Achieves New Fundraising Milestone for Children’s Health. (CNW Group/Air Canada)
Bruce Parkinson
by Bruce Parkinson
Last updated: 6:30 AM ET, Thu August 1, 2024

The 12th annual Air Canada Foundation Golf Tournament saw Canada’s business and aviation community come together to raise a record-breaking $1.4 million to support child- and youth-focused organizations across Canada. 

This year's event welcomed 296 guests and over 100 sponsors, including corporate partners, suppliers, and vendors of Air Canada. The funds raised will be redistributed over the coming year through the Foundation's many programs and partnerships that help kids spread their wings. 

Air Canada Foundation

Last year's total fundraising of nearly $1.3 million was exceeded by this year's event that raised $1.4 million. (Photo Credit: Air Canada)

In 2023, the Air Canada Foundation donated more than $1.3 million to charitable organizations across Canada, most of which was raised at this very tournament last year. The foundation says these donations have helped sick children access specialized medical care, ensured the basic needs of children are met and protected, and provided hope to children facing adversity, with an increased focus on charitable partnerships that directly impact children from equity-deserving populations. 

"This event is so much more than just a golf tournament. It's a time where we unite with our partners, employees and suppliers to champion a cause we all hold dear -- helping children spread their wings," said Michael Rousseau, President and CEO at Air Canada.

Air Canada president and CEO Michael Rousseau

Air Canada president and CEO Michael Rousseau (Photo Credit: Air Canada Media License)

"As stewards of the future, we recognize the vital role of nurturing the next generation. We are proud to know that our Air Canada Foundation is supporting numerous charities across the country to bring hope, protection and well-being to the children." 

The tournament was managed and hosted by Air Canada employees, including those who shared their special talents with guests, such as pianist Miguel Brito-Lopez and auctioneer Stephane Picard.

The tournament offered employees the opportunity to share their passions in a venue different from their day-to-day work. Air Canada Foundation ambassadors Capri, Ophélia, and Jade, representing Dreams Take Flight Canada, ran the highly coveted lemonade stand and raised $13,824. 

"The success of this tournament is a culmination of the dedication and contribution of our partners, volunteers and participants," said Priscille LeBlanc, Chair of the Air Canada Foundation.

"Whether through sponsorship, financial donations, a purchase from our world-class auction, or time volunteered, each individual and partner through their involvement in this event has made a tangible difference in the lives of thousands of children over the next year. For this, we cannot thank you enough." 

Earlier this month, the Air Canada Foundation proudly unveiled its 2023 Impact Report, showcasing the significant contributions made to communities throughout the year.

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