Travelsavers Enhances Lead Generation & E-Commerce Platform

Image: TravelSavers Canada (TravelSavers Canada)
Image: TravelSavers Canada (TravelSavers Canada)
Bruce Parkinson
by Bruce Parkinson
Last updated: 9:28 PM ET, Tue June 13, 2023

Travelsavers Canada says consumer demand for booking travel online continues to rise, so the consortium is focused on providing member agencies with improved mobile-responsive technologies their customers can easily use from any device.

The agency group is combining the capabilities of its proprietary OnlineXpress consumer website solution for agencies with an enhanced Softvoyage 'Package Plus' booking engine to create a hybrid lead-generating tool and e-commerce platform.

Jane Clementino, Travel Savers
Jane Clementino, Travel Savers (Jane Clementino, Travel Savers)

"As the industry continues to evolve digitally, virtually all consumers shop online before seeking agent advice. Travelsavers Canada is committed to offering advisors the newest market-leading tools and resources they need to provide an unmatched level of service and support to their customers," says Jane Clementino, SVP & GM, Travelsavers Canada.

The consortium says the technologies work both in tandem and separately, enabling customers to explore destinations, packages and dates and share insights with advisors to create a personalized travel experience.

"By providing qualified travel advisors with Softvoyage's Package Plus features, Travelsavers' OnlineXpress hybrid agency site functions as both a lead generation tool to book appointments and an e-commerce platform," says Christine Vincent, Business Technology Manager, Travelsavers North America.

"This industry-leading technology emphasizes the indisputable advantages of working with a seasoned travel agency as opposed to exclusively dealing with online travel agencies."

softvoyage
Softvoyage is proud to announce its acquisition of a majority stake in Pythagoras, a Buenos Aires, Argentina based Travel Technology Company. (PHOTO: Softvoyage)

Softvoyage 'Package Plus' features include better search functionality for flights, hotels, and packages. The B2C tool now has a more intuitive and user-friendly interface with enriched mobile-responsive navigation. Upgraded filtering capabilities provide more options, allowing customers to find the right travel package for their needs.

"The streamlined process offers an efficient booking experience and allows advisors to direct clients to available inventory," says Travelsavers in a press release. "With this powerful technology, travel businesses differentiate themselves in a competitive industry, raising their brand awareness and increasing customer loyalty."

As well, Travelsavers says the Softvoyage product offers advanced marketing and advertising capabilities to support agencies in developing an online presence. The technology enables advisors to easily create attractive offer widgets, enhanced with a compelling call to action and captivating graphics, with the help of an adaptable API.

Travelsavers says it is committed to investing in tools that create a one-of-a-kind digital booking experience, allowing customers to seamlessly explore travel packages and receive guidance from qualified advisors within a contained agency environment.

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