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Tourism Cares is a non-profit dedicated to advancing sustainable tourism and meaningful travel for the tourism industry. Its goal is helping create meaningful travel experiences with resources like the Meaningful Travel Map.
The interactive map connects travellers and industry professionals to more than 500 vetted, community-led impact organizations around the world, from eco-lodges and volunteer projects to cultural workshops and local tour operators. As demand for responsible, immersive travel grows (especially among younger generations) Tourism Cares and tools like the Meaningful Travel Map can be a great way to help clients find what they are hoping to get from their travels.
This month, Tourism Cares is honoring the incredible work of travel advisors by launching a special Travel Advisor Appreciation Month campaign focused on sustainability in travel. Throughout the month, Tourism Cares will provide exclusive tools and resources to help advisors lead the way in building a more responsible future for tourism. Available resources include:
“Travel advisors are uniquely positioned to influence the future of travel—trip by trip, client by client,” says Greg Takehara, CEO of Tourism Cares. “Their role goes beyond booking; they have the power to guide travelers toward choices that are more responsible, community-focused, and environmentally conscious. At Tourism Cares, we believe that empowering advisors with the right tools and knowledge is essential to transforming our industry into a true force for good."
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