Karine Gagnon, General Manager at Transat Distribution Canada (TDC) has named Marc Pelletier as senior director, marketing, communications and events.
Pelletier will be responsible for developing and implementing marketing strategy and programs for all TDC brands as well as communications and events. As a member of the leadership team, he will work closely TDC's key managers.
"(Pelletier) will be responsible for continuing to evolve TDC's position as the leading leisure travel retail company in Canada, will be responsible to own TDC brands and ensure relevancy, awareness, and compliance across the board," Gagnon said.
He brings to TDC more than 15 years of experience in marketing and communications, with extensive knowledge of the marketing environment in retail, brand management, and franchising.
Most recently, Pelletier was vice-president of marketing and communications at La Cage (Groupe Grandio) and previously worked for organizations such as Bell Canada and Lasik MD.
"I am convinced that Marc's experience, his passion for brands and his rigor as a leader are excellent assets that will enable him to successfully carry out his mandate," Gagnon said in a note to industry members. "Please join me in welcoming Marc to Transat. I look forward to your continued support in assisting him in his new role."
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