BranchUp Announces AmaWaterways As Preferred Supplier

Image: BranchUp (PHOTO: BranchUp)
Image: BranchUp (PHOTO: BranchUp)
Bruce Parkinson
by Bruce Parkinson
Last updated: 7:32 AM ET, Tue June 13, 2023

BranchUp has added river cruise line AmaWaterways as a preferred supplier to its social media marketing program.

Vancouver-based BranchUp is a technology company providing travel advisors with free social media marketing designed to engage clients and generate leads for vacation options presented by preferred suppliers participating in the program.

Mike Drever Canadian Travel Hall of Fame
Mike Drever is the newest inductee to the Canadian Travel Hall of Fame. (Mike Drever)

"We are thrilled to feature AmaWaterways as a preferred supplier on our platform for travel professionals both in Canada and the U.S.," said Michael Drever, BranchUp founder and one of the 2023 inductees to the Canadian Travel Hall of Fame.

"As a leading river cruise line and trusted partner for travel advisors, the company puts a major focus on providing inspirational content and promotional offers to their travel partners, and their participation in BranchUp is another tool to building successful partnerships that keep getting stronger and is absolutely free to travel advisors.''

AmaWaterways SVP Sales Alex Pinelo
Alex Pinelo has been promoted to SVP Sales for AmaWaterways. (AmaWaterways)

Alex Pinelo, SVP Sales for AmaWaterways, says empowering travel advisors with innovative sales and marketing tools to grow their river cruise business is a top priority. He says BranchUp offers advisor partners a simple and effective tool providing pre-approved content to help them generate qualified leads.

"By using BranchUp's unique program, travel advisors will automatically have AmaWaterway's current promotions and inspirational content populate their Facebook feeds and drive inquiries to our branded landing pages personalized with the advisor's contact information."

BranchUp says its services enable travel professionals to focus on working with clients, not searching for content. The travel professional's Facebook Business Page is automatically updated daily with posts that their clients can like, share or click to request a quote.

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