AmaWaterways Offers Special Rates for Travel Advisor Appreciation Day

Image: AmaWaterways (AmaWaterways Media License)
Image: AmaWaterways (AmaWaterways Media License)
by Jim Byers
Last updated: 4:34 PM ET, Wed May 5, 2021

Just in time for Travel Advisor Appreciation Day on May 5, AmaWaterways has announced special Advance FAM rates on 25 select sailings in Europe embarking October through December 2021.

Travel advisors can now reserve their seven-night AmaWaterways river cruise more than five months prior to their departure, and with a new "Sail With Me" incentive, advisors are also able to earn back the cost of their stateroom by making three new FIT bookings on the same sailing. New client bookings under the "Sail With Me" bonus offer must be made May 1- 31, 2021.

"This year's Travel Advisor Appreciation Day comes at what we believe is the beginning of a strong rebound in international travel and our travel partners are ready to take advantage of this demand. By opening up Advance FAM rates and dates five months in advance, we hope to encourage new advisors to experience the AmaWaterways difference as well as allow our loyal travel partners to re-connect with their AmaFamily on board," said Kristin Karst, executive vice president and co-founder of AmaWaterways.

"There is no better way to build confidence and trust than for travel advisors to invite their valued clients to sail along with them and we are thrilled to refund the FAM cost if they are able to bring along three full paying staterooms," she said.

Over the past year, AmaWaterways' sales and marketing teams have worked to support travel advisor partners in keeping their client's river cruise dreams alive. Examples include: over 3,000 webinars and virtual cruise nights, creation of new digital content and social media marketing toolkits and a personalization enhancement that places the travel advisor's contact information in guests' emails.

As the demand for longer duration cruises in less crowded destinations, family reunions and milestone celebrations fuel stronger than ever demand for river cruises, the "Sail with Me" incentive provides an opportunity for travel advisors to earn commission revenue for 2021 while enjoying a much-deserved complimentary river cruise.

"As the only U.S. based river cruise line with successful operating experience during 2020, this incentive is our way of encouraging travel advisors and their clients to re-discover the world with a trusted partner." added Gary Murphy, co-owner and senior vice president, sales of AmaWaterways. "We deeply value our long-standing, close-working relationship with the travel advisor community and we look forward to welcoming them, and their clients, back on board very soon,"

Travel advisors who wish to take advantage of the Advance FAM rates and "Sail With Me" incentive need to register on AmaWaterways Travel Advisor Portal and submit their Advance FAM application. AmaAcademy graduates enjoy FAM rate savings and also qualify for a bonus commission offer.

For full details, or to book an AmaWaterways river cruise for a client, call 1.800.626.0126 or visit the Travel Advisor Portal at AmaWaterways.ca.

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Jim Byers

Senior Editorial Director

Jim Byers was travel editor for five years at the Toronto Star, which has the largest travel section in North America. He has...

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