ACTA Offers 20% Discount on CTC and CTM Certification Programs

The Association of Canadian Travel Agencies and Travel Advisors (ACTA) is offering a limited-time 20% discount on its Certified Travel Counsellor (CTC) and Certified Travel Manager (CTM) designation programs.

The promotion, available until June 30, 2026, allows travel professionals to save on certification programs that ACTA says are designed to recognize advanced industry knowledge, leadership skills and a commitment to professional development.

According to ACTA, professional certification helps strengthen industry standards, build consumer confidence and recognize travel advisors and managers who have demonstrated expertise in the field.

The organization says earning a CTC or CTM designation can enhance professional credibility, increase confidence when serving clients, and provide opportunities for career advancement and networking.

Travel professionals can enrol using the promotional code CERTSAVE20.

ACTA also highlighted alternative pathways to certification through its Equivalency Conversion Program, which allows experienced travel professionals to obtain a CTC or CTM designation based on their existing industry experience and qualifications.

In addition, the association is developing a new certification pathway for travel professionals with more than 10 years of industry experience. Additional details are expected in the coming weeks.

As part of its certification program updates, ACTA is introducing new recognition pins for CTC and CTM holders in 2026. The pins will be mailed to current designation holders in the coming weeks.

To help advisors learn more about the certification process, ACTA will host an information session on June 23 featuring Monica Leduc, Manager of Education & Certification, and Yacine Bimich, Bilingual Membership Manager. The session will cover certification requirements, eligibility and preparation strategies for candidates considering either designation.

"Shortly after achieving my CTC designation, my business started to take off and I began achieving year-over-year double-digit growth," said Mike Allard, CTC. "For any travel advisor serious about their business, the CTC program demonstrates a commitment to professionalism, ongoing training, and excellence."

ACTA currently offers both the CTC and CTM designations as recognized professional certifications within Canada's travel industry.

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