TRAVELSAVERS Canada advisors are expecting sales to continue growing through the end of 2026.
According to a new survey, 65% of advisors expect their sales to increase compared with 2025. That includes 13% who anticipate a significant increase and 52% who expect sales to rise somewhat.
Another 17% expect sales to remain unchanged, while 19% anticipate a moderate decline. No respondents said they expect sales to decrease significantly.
Shoulder season demand also remains relatively steady, with 67% of advisors reporting bookings are either unchanged or higher compared with the same period last year. Seventeen per cent said shoulder season bookings have increased by at least 10%, while 19% reported gains of between one and nine percent.
"Our advisors are seeing firsthand what the data confirms: Canadians remain eager to travel," said Jane Clementino, Senior Vice President and General Manager, TRAVELSAVERS Canada.
"It's less about whether clients will travel and more about helping them find the right moment and the right value. What has changed is how thoughtfully travellers are planning, from when they go to how they maximize their budgets."
Canadians Booking Further Ahead
Three to six months before departure is now the most common booking window, cited by 38% of advisors. Another 27% said clients typically book between six months and a year ahead.
Thirty-eight percent of advisors said their clients are booking further in advance than they were a year ago, compared with 33% who said clients are booking closer to departure. Twenty-seven percent reported no change.
Only eight percent said their clients typically book a year or more before travelling.
More Clients Buying Travel Insurance
The survey also points to growing interest in travel insurance.
Forty percent of advisors said more clients are purchasing insurance than a year ago, compared with 15% who reported a decline. Another 42% said the number of clients buying insurance has remained unchanged.
Overall, advisors reported that 45% of their clients are purchasing travel insurance.
Travellers Weigh Spending Against Value
The results suggest Canadian travellers continue to spend, but with differing priorities around price and premium experiences.
Thirty-five percent of advisors said clients are more willing to spend on travel in general than they were a year ago, while 13% reported greater willingness to spend on premium travel experiences. Twenty-nine percent said clients' willingness to spend is unchanged.
At the same time, 23% said clients are more willing to compromise on their plans to lower costs.
Flexibility is the most common strategy travellers are using to stretch their budgets, according to advisors. Fifty-four percent said clients are adjusting travel dates to find better value, while 48% are booking further ahead to secure pricing and availability.
Another 42% said clients are choosing destinations based on overall value, while 38% reported interest in emerging destinations offering a combination of experiences and value.
Twenty-three percent said clients are choosing accommodations that balance comfort and price, while the same percentage said travellers are prioritizing meaningful experiences over luxury extras.
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