Transat Reports Solid First Quarter of 2024

by Marsha Mowers
Last updated: 7:45 AM ET, Thu March 14, 2024

Transat reported a solid first quarter of 2024, with revenue up nearly 20% over last year, driven by a continued strong demand for leisure travel.  The threat of a strike in late 2023 resulted in a dip in bookings but are expected to bounce back after a new agreement with airline workers was reached in early 2024. 

Transat's first-quarter results reflect sustained demand for leisure travel. Revenues grew 17.7% year-over-year, driven by a solid traffic increase, said Annick Guérard, President and Chief Executive Officer of Transat.

"However, the persisting speculation of a strike by flight attendants starting last November clearly affected bookings and yield for the winter season, and we are pleased that the adoption of a new collective agreement in late February removed this uncertainty. As for the operating challenges related to the Pratt & Whitney GTFengine issue, costs incurred, including those related to the temporary leasing of additional aircraft, applied pressure on profitability.

Finally, while demand remains sound, softer yields indicate heightened consumer price sensitivity in the current macro-economic environment as well as fierce price competition, especially in the Toronto market."

Early trends for the summer season indicate bookings and pricing conditions that are largely in line with the same period last year, however Transat doesn't expect to see the same yields they did last summer.  The airline says they will remain proactive in balancing costs in its control with those that are increasing and affecting the overall airline industry.  

Given the current operating environment, the Corporation revised its fiscal 2024 capacity expansion plans to 13%, versus 19% previously.

Topics From This Article to Explore

Featured Video

Get To Know Us Better

Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!
Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!

Become A Travel Expert

Upcoming Webinar
I Am Israel: Rediscovering the World's Most Timeless DestinationFriday, September 18, 2026
2:00pm Eastern
From new sites in the Old City of Jerusalem to culinary experiences to spiritual connections, join us...
Upcoming Webinar
Destination Weddings & HoneymoonsTuesday, September 22, 2026
2:00pm Eastern
Join Travel Weekly TravelAge West, and TravelPulse as we showcase romantic hotels and resorts designed...
Upcoming Webinar
Worry-Free Access to the World - Part 2Friday, October 16, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Upcoming Webinar
I Am Israel: Rediscovering the World's Most Timeless DestinationFriday, September 18, 2026
2:00pm Eastern
From new sites in the Old City of Jerusalem to culinary experiences to spiritual connections, join us...
Upcoming Webinar
Destination Weddings & HoneymoonsTuesday, September 22, 2026
2:00pm Eastern
Join Travel Weekly TravelAge West, and TravelPulse as we showcase romantic hotels and resorts designed...
Upcoming Webinar
Worry-Free Access to the World - Part 2Friday, October 16, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...