GX Summit 2025: For the First Time, it's Open to Your Clients

Image: CEO Hilary Arsenault, G Adventures' Founder Bruce Poon Tip with David Green, VP Sales and Customer Operations & Managing Director Canada (Photo Credit: Marsha Mowers)
Image: CEO Hilary Arsenault, G Adventures' Founder Bruce Poon Tip with David Green, VP Sales and Customer Operations & Managing Director Canada (Photo Credit: Marsha Mowers)
by Marsha Mowers
Last updated: 6:50 AM ET, Tue November 12, 2024

Agents, start your engines. It's time to start earning one of 15 spots in G Adventures' GX Summit happening next September in Jordan. But this time, you can bring your clients. 

For the first time, agents will have the opportunity to sell tickets to GX Jordan and there will also be one place available in each region for the agent who has booked the most travellers to attend. More details will follow to help agents make the most of the opportunity to invite their customers into the GX community for this special event.  

“We’re proud to stand as our agency partners’ strongest supporters and there’s nothing more fulfilling than watching our global community of agents come together to celebrate our joint success and the impact we all make in transforming lives in the destinations we take our travellers to," said David Green, Managing Director, G Adventures. 

“GX Jordan will be a celebration of G Adventures’ 35th anniversary and it promises to be bigger and better than ever. These spots are the hottest tickets in town, so I wish all of our agents the best of luck as they change more people’s lives through travel,” says Green.

The Change Makers Challenge is live now and runs through to 31 May 2025, encouraging agents to focus on changing people's lives through travel by booking G Adventures trips.  The incentive connects agents with the power of community tourism, bringing together a group of 75 winners from around the world who have earned their space to see firsthand how their work directly impacts local communities in the places they send their travellers to.

Each ‘life changed’ by making a booking earns agents one entry to qualify for the GX Summit. The top 10 sellers per region will secure their spots, with five additional ‘wildcard’ spaces also available for agents. 

The wildcard challenges for 2025 include fundraising for G Adventures’ non-profit partner, Planeterra and completing G-Learning training modules, plus there will be opportunities for ‘first time’ G Adventures bookers and a reward for the agent who’s changed the most lives in total from 01 June 2024 to 31 May 2025. 

The Change Makers agent event will be once again incorporated into G Adventures’ World Community Tourism Summit, GX, which brings media, agents, suppliers and travellers together to learn more about how community tourism has the power to change people’s lives for the better. In September 2024, G Adventures held its second GX Summit in India, where over 500 attendees had the chance to learn more about Planeterra-supported social enterprises and hear from a line-up of influential speakers on how community tourism can shape the future of travel. 

In addition to celebrating agents and their hard work, the GX Summit will offer the chance to explore Jordan’s sights, sounds, and community tourism highlights.



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