by Natasha Lair
Last updated: 9:35 AM ET, Tue September 9, 2025
Toronto-based G Adventures has released its fiscal year 2025 (August 2024–July 2025) results, marking what the company described as a record-setting year of growth and expansion as it celebrates its 35th anniversary.
The company reported a 20% overall growth in global sales, with a 40% increase in July 2025 alone.
In Canada, sales rose 30% year-over-year.
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Over the past year, G Adventures has added more than 300 new itineraries, bringing its total to over 1,000 trips worldwide —the largest product expansion in its history.
New destinations included Moldova, Pakistan and Panama, while the company relaunched itineraries in Sri Lanka, the Philippines and West Africa.
Nine new Canadian trips were also added.
Customer satisfaction also rose. The company’s Net Promoter Score (NPS) increased to 78, while its expedition ship operations achieved an NPS of 91.
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Two new travel styles were introduced during fiscal year 2025.
The “Solo-ish” line, launched in September 2024, focuses on solo travellers joining group tours. According to the company, 75% of Solo-ish bookings were made by women, with an average age of 45.
The “Geluxe” collection, launched in early 2025, reported the highest sales of any of the company’s last three new product lines. Geluxe travellers averaged 56 years old, with 35% in the 60–69 age bracket.
The company also highlighted its 10-year partnership with National Geographic Expeditions, first announced in 2015, which was renewed this summer for another decade. Together, the brands have supported 25 social enterprise projects, reaching more than 50,000 people through community initiatives.
Environmental and community impact remained a focus in FY25.
G Adventures said it planted 1.9 million trees through its Trees for Days program, bringing its total to more than 4.3 million.
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Eighteen new community projects were launched, raising the company’s total to 117 worldwide, and over USD $1 million was contributed to Planeterra, its non-profit partner.
Destination trends:
- Morocco sales grew 55% year-over-year.
- Passenger numbers to Uzbekistan increased 44%, and Kyrgyzstan 32%.
- Peru saw a 23% increase in travellers.
- Sri Lanka grew 40% following the relaunch of its sailing trips.
- Indonesia bookings increased 10% with new itineraries beyond Bali.
- Jordan recorded 40% sales growth despite ongoing regional challenges.
Looking ahead, G Adventures said, "FY25 was a year of record highs, mass innovation and meaningful growth.
"And the adventure doesn’t stop there. To celebrate 35 years of changing lives through travel, we have some big tricks up our sleeves… just wait for GX Jordan!"
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