Steve Spivak, Chief Commercial Officer, AmaWaterways. (Photo Credit: AmaWaterways)
AmaWaterways has appointed Steve Spivak to the role of Chief Commercial Officer, effective September 30.
The travel and hospitality industry veteran brings nearly three decades of leadership experience to his new role with the luxury river cruise leader.
Spivak joins AmaWaterways after spending 14 years with Tauck, most recently serving as Vice President of Global Sales and Customer Experience. Prior to that, Spivak served as Vice President of Global Sales for Loews Hotels and has also held senior sales and marketing leadership positions with Starwood Hotels & Resorts.
Beginning this fall, Spivak will be tasked with overseeing AmaWaterways’ Sales, Global Service & Reservations, and Revenue Management teams, bringing each together under one commercial strategy while focusing on supporting AmaWaterways' continued growth and bolstering relationships with travel advisors, strategic partners and guests.
"Steve brings an incredible depth of experience and a genuine passion for travel, people and the relationships that make this industry so special,” AmaWaterways CEO Catherine Powell said in a statement.
"His extensive experience across the luxury travel and hospitality industries, combined with his deep understanding of the importance of exceptional service and strong partnerships, makes him an ideal addition to the AmaWaterways leadership team," added Powell.
"What stood out to me about AmaWaterways was its genuine commitment to people, partnerships and the guest experience," said Spivak. "AmaWaterways has built an extraordinary reputation for delivering exceptional experiences and strong connections with its travel advisor partners, guests and industry partners."
"I look forward to working closely with the team and our travel advisor community to build on that foundation and continue to grow the company."
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