by Lacey Pfalz
Last updated: 1:45 PM ET, Fri May 9, 2025
Lori Sheller is Virtuoso's Vice President of Global Cruise. (Photo Credit: Virtuoso)
WHY IT RATES: Sheller will continue supporting the host agency's luxury cruise partnerships. — Lacey Pfalz, Associate Editor, TravelPulse
Virtuoso, the leading global network specializing in luxury and experiential travel, is pleased to announce the appointment of Lori Sheller as vice president, global cruise. Sheller brings extensive expertise and a proven track record in driving growth and innovation within the travel industry to Virtuoso’s lead role within its Cruise division.
Sheller’s appointment reflects Virtuoso’s continued investment in the global cruise sector, which remains a critical pillar of the company’s luxury travel offerings. She comes to the organization as a respected leader with deep experience across sales, marketing and global business development, who has consistently delivered exceptional results throughout her career. She has held leadership roles at top organizations, including EBG, Swan Hellenic, MSC Cruises USA, Tourico Holidays/Hotelbeds Group and Online Vacation Center.
In her new role, Sheller will lead Virtuoso’s global cruise strategy, overseeing partnerships with the world’s top cruise lines, driving revenue growth and enhancing the network’s cruise offerings. She will also be responsible for developing new initiatives to strengthen Virtuoso’s position in the global cruise market and delivering greater value to its network of travel agency members and preferred partners.
“We are thrilled to welcome Lori to Virtuoso at such an important time in our growth,” said Senior Vice President, Global Partnerships Cory Hagopian. “Her strategic vision, leadership and deep industry relationships will be instrumental as we continue to expand our cruise business globally and deliver even greater opportunities for our network.”
Sheller will report to recently named Vice President, Global Partnerships Úna O’Leary, and is based from her home office in Parkland, Florida.
For more information on Virtuoso, its global network of world’s-best travel agencies, advisors and partners, or developments within the organization, visit www.virtuoso.com.
SOURCE: Virtuoso press release.
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