Palladium Hotel Group Appoints Bill Bowers as Director of Sales, Canada

Image: Spanish hotel chain Palladium Hotel Group has appointed well-known travel industry veteran Bill Bowers to Director of Sales, Canada, effective immediately (Photo: Bill Bowers)
Image: Spanish hotel chain Palladium Hotel Group has appointed well-known travel industry veteran Bill Bowers to Director of Sales, Canada, effective immediately (Photo: Bill Bowers)
by Marsha Mowers
Last updated: 7:45 PM ET, Mon December 16, 2019

Well known and respected industry veteran Bill Bowers has joined the Palladium Hotel Group as Director of Sales, Canada, effective immediately. Bowers is tasked with deepening the company's relationships with Canadian travel agents and expanding the market.

"I'm proud to join Palladium Hotel Group, a company that is consistently innovating to develop outstanding guest experiences," said Bowers. "The company has built a phenomenal partnership with North American travel agents and tour operators, and I'm excited to expand on those relationships to cement our place in the Canadian market."

Bowers started his career in travel at tour operator Suntours & Sunflight, before becoming Vice President, Product at Carousel Holidays and then Vice President, Revenue Management at Sunquest Vacations. In 2000, Bowers moved from tour operating and contracting hotels to the hotel industry, joining Decameron All-Inclusive Hotels and Resorts, as Director of Sales - the Americas, where he grew their market and revenue significantly.

"We are delighted to have Bill join the Palladium Hotel Group team," said Pilar Arizmendi-Stewart, the company's Vice President of Sales & Marketing, the Americas. "We are confident that his experience and network in the Canadian market will be invaluable in strengthening our presence and gaining market share in Canada."

Bowers joins Palladium Hotel Group at an exciting time, with recent openings of award-winning properties in Costa Mujeres, Mexico, and Cap Cana, Dominican Republic; refreshed destination wedding and romance packages; and new features and experiences at several properties in the company's portfolio.

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