Oliver Weibel has been appointed Director, Canada for Switzerland Tourism (ST). Switzerland Tourism's current Director of Canada, Pascal Prinz, will be taking on a new role as Director, Global Accounts at ST based out of Zurich.
No stranger to tourism marketing, Weibel has worked at the national tourism board's headquarters since 2017 as marketing manager, accommodations & hospitality. The change in leadership at ST's Toronto office will take effect on November 1, 2022.
Prinz's passion and legacy as not only the face of Switzerland Tourism in Canada but also the face of the European Travel Commission, Canada, will be missed. He leaves Weibel with an incredible network of loyal industry colleagues, friends, and media contacts who have worked tirelessly to build and rebuild the business from Canada to Switzerland.
"It's been an honor to represent Switzerland and Europe in Canada for the past 4.5 years. My heart is full of gratitude for all I have learned and the wonderful people I have met", says a wistful Prinz. "I'm proud of how as "Team Europe," we have navigated this crisis in Canada and that people can now travel again. Travel is the best education there is! I wish my successor Oliver Weibel all the best and an excellent start, and I look forward to championing his success from my new perch overseeing global accounts at ST!"
In 2019, the Canadian market generated 275,000 hotel room nights for Switzerland, representing a 17% growth from 2015*. The average daily spend of Canadian travelers to Switzerland is CHF 290 (CAD 388), placing them in the top third of this ranking**. The post-pandemic enthusiasm of guests from North America is also reflected in Canadian tourists. ST expects 75% of Canadian hotel room nights to return this year (compared to 2019).
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