AIC Hotel Group Names Christopher Jeffrey-Racine Quebec BDM

AIC Hotel Group has appointed Christopher Jeffrey-Racine as its new Business Development Manager (BDM) for Québec, expanding its sales team in Canada.

In the role, Jeffrey-Racine will support travel advisors throughout Québec by providing sales support, training and business development opportunities. He will also promote the company's advisor resources, including its Amplified Rewards program and direct booking platform.

Jeffrey-Racine brings more than 15 years of experience in the travel industry. He began his career with Transat before moving to Royal Caribbean, where he gained experience in both the hotel and cruise sectors.

Most recently, he worked with Playa Hotels & Resorts, focusing on strategic partnerships with travel advisors and business development. During his tenure, he received the Momentum Award for the highest sales growth in North America.

"We are excited to welcome Christopher to the AIC Hotel Group sales team. As we continue to strengthen our presence in the Canadian market, Christopher will make a huge difference in the Quebec region," said Ash Tembe, vice president of North America Sales at AIC Hotel Group.

"His deep understanding of the market and his existing strong relationships within the travel advisor community make him an excellent addition to our team. We look forward to building on those relationships and continuing to provide our travel advisor partners with the resources they need to succeed."

According to AIC Hotel Group, the appointment reflects its continued investment in the Canadian travel advisor market. The company said it will continue offering advisors training, incentives and business development resources through its agent support programs.

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