Helping Your Clients Make the Most of Vacation: The Smarter Summer Report

A new poll conducted by Skyscanner indicates that getting the best price is a priority for a lot of Canadian travellers and that they are willing to change other aspects of their trip if it means saving money.

"It's not just about where you go but how you plan," says Laura Lindsay, Skyscanner's Travel Expert. "Canadians are taking a more intentional approach this year, looking to extend every aspect of their time off, from stretching their budget and travel time to staying flexible and exploring more destinations." 

The Smarter Summer Report, a March 2025 survey of 1,000 adult Canadians by OnePoll, revealed that 84 percent of respondents are willing to shift their dates to save money, with 30 percent saying they would travel during shoulder season to save. Almost half (45 percent) are selecting destinations based on budget. 

That flexibility extends beyond budget concerns: 76 percent indicated they would be open to exploring a new or lesser-known destination. 

The survey responses underscore just how much Canadians want to make the most of every aspect of their vacation. 88 percent believe it is “important” to maximize their vacation days. And there is definitely room for advisors to help…68 percent of respondents said they are still looking to book a summer holiday. 

You can read the full report on Skyscanner.ca, which includes data from the company’s search data on popular destinations and the cheapest dates to fly based on where your clients are headed.

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