New Partnership Helps Hotels Go to the Dogs

Roch Dog and Pawsome Concierge announced a new partnership that will make it easier for people who travel with their four-footed best friend. The U.K.-based Roch Dog is a dog-friendly hotel certification and rating agency which, under the new agreement, will share data with Pawsome Concierge, Canada's leading provider of VIP canine concierge services.

Roch will identify underperforming hotels for Pawsome to work with, offering the training, consulting, and services needed to help them improve in key areas, such as training programs, operational consulting, and premium dog services to help hotels transform their pet policies into genuine dog-welcoming experiences.

"The words 'pet-friendly' do not necessarily mean that a hotel welcomes dogs or provides genuine hospitality to dog owners," said Guise Bule, CEO of Roch. "Our certification and ranking process highlights which hotels are failing to deliver on the promise of pet-friendly, and through our partnership with Pawsome Concierge, we’re giving them the tools to improve, helping move the hotel industry beyond pet-friendly tolerance and towards true canine hospitality."

The announcement states that Pawsome Concierge’s expert team will work directly with underperforming hotels to train staff in canine behaviour, emergency preparedness, and customer service for dog-owning guests. 

Hotels will gain access to Pawsome Concierge’s VIP canine concierge services, including on-demand dog walking, pet-sitting, and in-room pet amenities. These upgrades will help hotels not only improve their Roch Rank but also attract and retain the long-term loyalty of dog-owning travellers looking for premium dog-friendly stays.

"At Pawsome Concierge, we believe travelling with your pet should be as seamless as travelling with your child. Through our partnership with Roch, we’re helping Canadian hotels go beyond the pet-friendly label and create truly pet-inclusive experiences, ensuring every guest—two-legged or four—feels at home," said Teresa D’Agostino, the Founder of Pawsome Concierge.

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