by Natasha Lair
Last updated: 9:20 AM ET, Fri September 26, 2025
Mercedes-Benz Canada has announced a new partnership with Nobu Toronto, the luxury hotel, restaurant and residences that opened earlier this year in the city’s Entertainment District.
As part of the collaboration, Mercedes-Benz will serve as the official automotive partner, providing a house car for the exclusive use of Nobu guests and residents.
In return, Nobu Toronto will extend special benefits to Mercedes-Benz customers, including priority dinner reservations at the restaurant.
“Nobu Hospitality approaches the guest experience in the same way Mercedes-Benz does the driving experience, and this partnership is built on our shared vision for what luxury can be,” said Andreas Tetzloff, CEO, Mercedes-Benz Canada.
“Whether it's an unforgettable dining experience at Nobu Toronto or the feeling of stepping inside a Mercedes-Benz, it's about every detail coming together to create a sense of luxury.”
Nobu Toronto opened in spring 2025 as the brand’s first combined hotel, restaurant and residences project in Canada. Rising 45 storeys, the property includes 660 residential units and a hotel situated on the upper floors with panoramic views of Lake Ontario and the city skyline.
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