Hotel Occupancy Falls Despite World Cup Boost

Image:  (Photo Credit: Adobe Stock)
Image: (Photo Credit: Adobe Stock)
Jen Mallia
by Jen Mallia
Last updated: 2:55 PM ET, Thu July 23, 2026

For the first time in 2026, Canadian hotels reported a drop in occupancy rates last month. Commercial real estate analysis company, Co-Star, reports that nationally, occupancy rates fell by 3.5 percent compared to June 2025, to 73 percent. Other hotel metrics were stronger, with a reported average daily rate (ADR) of $252.63, up 5.4 percent from last year. Revenue per available room (RevPAR) was up 1.6 percent from last June, to $184.33.

Regionally, there were a few highlights of note. The two Canadian FIFA World Cup host cities each had a mixed bag. Vancouver's ADR shot up by 21.3 percent to $406.34 but experienced the steepest occupancy decline, down 15.8 percent to 73.2 percent. Toronto, meanwhile, reported the highest RevPAR increase of the major markets (up 10.4 percent to $247.18) and a healthy ADR gain of 19 percent over last year to $321.27.

Montreal didn’t host any World Cup games, but registered the highest occupancy growth among major cities, up 6.9 percent to 78.5 percent. The city saw the greatest ADR decrease at 16 percent to $257.89, which Co-Star pins on a shift in the Canadian Grand Prix calendar.

Provincially, Nova Scotia recorded the largest gains with ADR up 15.7 percent to $270.46 and RevPAR up 20.2 percent to $228.22.

Newfoundland and Labrador were with Montreal in bucking the occupancy dip. The region saw the highest occupancy increase: 4.6 percent over last June to 86.4 percent, as well as the second-largest ADR gain of the provinces, at 13.8 percent  to $235.68 and RevPAR growth of 19 percent to $203.61.



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Jen Mallia

Jen Mallia

Senior Editor

Jen Mallia is an Edmonton-based writer, editor, and Oxford comma apologist. She is a former senior editor of the CAA/AMA Insider magazines and has written for a host of publications, including The Globe and Mail. National Post, The Guardian, Today's Parent, and InStyle. 

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