First Secrets Resort In Europe Opens Its Doors

Image: The new Secrets Resort in Mallorca, Spain is the first Secrets property in Europe. (AMResorts)
Image: The new Secrets Resort in Mallorca, Spain is the first Secrets property in Europe. (AMResorts)
by Jim Byers
Last updated: 2:52 PM ET, Thu May 16, 2019

Lovers of Mallorca have a great new resort to check out.

AMResorts, an Apple Leisure Group (ALG) related brand, and Hesperia Hotels & Resorts Thursday announced the opening of Secrets Mallorca Villamil Resort & Spa in Spain. Located in the town of Peguera in the island of Mallorca, the resort is the first Secrets Resorts & Spas to debut in Europe and the latest milestone in the company's ongoing European expansion. The property is currently owned and operated under Hesperia Hotels & Resorts, one of the leading hotel groups in Spain.

"Partnering with Hesperia Hotels & Resorts was a natural move for ALG, as we continue to aggressively expand throughout Europe," said Javier Coll, Executive Vice President and Chief Strategy Officer of ALG who is responsible for the development of business operations in Europe. "We are excited to show how our proven ability to seamlessly transition existing properties to one of AMResorts' award-winning brands ensures owners receive maximum value, while minimizing delays and overall cost."

As part of its $3.5-million USD renovation, Secrets Mallorca Villamil Resort & Spa will offer guests 162 totally refreshed rooms and suites with stunning views overlooking the Mediterranean Sea, with select suites featuring direct access to a new, exclusive swim-up pool. Guests can also enjoy the addition of two sunrooms, including one reserved for Preferred Club guests.

The romantic, adults-only resort will also feature Secrets Resorts & Spa's signature Unlimited-Experience® vacation concept, including reservation-free dining options at four gourmet restaurants, five bars with an unlimited selection of top-shelf spirits and a daily refreshed minibar. Guests will also have access to a wide variety of on-site amenities including a heated outdoor pool overlooking the shores of the Mediterranean, a fitness center and an array of activities and entertainment options, including live musical performances and themed parties.

"We are thrilled to debut the first Secrets' branded resort in Mallorca, one of Spain's most popular destinations," said Javier Aguila, President of ALG's European Division. "With this new resort management deal, we reaffirm our strong commitment to this new market and take another step towards our goal of becoming a key player in the region's luxury all-inclusive sector."

Secrets Mallorca Villamil Resort & Spa will be the 16th hotel for the Secrets Resorts & Spas brand, with properties spread across Costa Rica, the Dominican Republic, Jamaica and Mexico. ALG and Hesperia Hotels & Resorts also plan to launch Secrets Lanzarote Resort & Spa by the end of the year.

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Jim Byers

Senior Editorial Director

Senior Editorial DirectorJim Byers was travel editor for five years at the Toronto Star, which has the largest travel section in North America. He has also had his own travel blog for years and now writes destination stories for several publications, including Postmedia and Sun Media websites newspapers across Canada...and now TravelPulse Canada.

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