Travel suppliers who stay engaged with advisors and travelers will be the ones who come to mind when a trip is ready to be booked, which is why a TravelPulse Content Strategy Program is one of the best steps you can take to build your brand this year.
Content marketing should always be an integral part of any digital marketing strategy.
The trust and connection brands can build with travel advisors and travelers through a TravelPulse Content Strategy Program can be the key to your brand's success. Where else can you reach thousands of travel advisors and millions of travelers in one place?
These unique programs allow hotels, cruise lines, destinations, tour operators and all types of travel suppliers to share their stories through multiple touchpoints.
No matter what your brand's goal is, having a consistent content approach throughout the year should be a top priority. Whether it's generating leads, boosting sales, strengthening relationships or increasing traffic, a content strategy program provides many options as well as the flexibility to achieve your goals.
The best part about the content strategy program is that every article TravelPulse's content team creates is permanent real estate on TravelPulse.ca, offering lasting exposure that does not lose value, making this program an ideal long-term investment.
There are a variety of content components contained within the TravelPulse Content Strategy Program:
- Editorial: The TravelPulse content team works with you to publish in-depth content about your brand.
- Press Releases: Your key press releases are guaranteed to be published in addition to normal news coverage.
- Videos: Provide your own videos to put a face to your product, property or destination. Each video receives a minimum of 5,000 views.
- Blogs: Share your brand's unique perspective with the TravelPulse community.
- Offers: Share the latest deals and promotions for travel agents and travelers alike.
- Slideshows: Add a high impact visual message to showcase your brand
- Microsite: All this content is aggregated in your brand's unique space on TravelPulse.ca
Many of these different content components are not only featured on TravelPulse.ca, but are also included in the TravelPulse Canada Daily newsletter, an email that reaches thousands of travel advisor subscribers every day.
We know that all brands are not the same, which is why we help our clients tailor their content strategy programs to meet their needs through a concierge-style service.
Are you ready to start a conversation? E-mail us at [email protected].
Learn more about the content strategy program here.
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