Savvy travel brands know that Canadian travellers and travel advisors are distinct from their American neighbours. To reach the Canadian outbound market – which is booming like never before – more and more companies are recognizing TravelPulse Canada and TravelPulse Quebec as a key strategic partner when looking to reach professional travel advisors.
Canada’s population of 40 million represents only about 12% of the U.S. total. But over 70% of Canadians have passports, compared to just 37% of Americans. When it comes to travel, especially international travel, Canadians punch well above their weight.
Canadians travel more often and to different destinations than their neighbours south of the 49th parallel. There are several reasons for that: it’s partly Canada’s long, cold winters, partly Canadians’ family ties around the world as a nation of immigrants, and there’s also an ingrained wanderlust and desire to see and experience other places and cultures.
Using the comprehensive Northstar Travel Group platform to reach thousands of influential Canadian travel advisors is simple, powerful and cost-effective. Advertising, sponsorship and innovative content strategy programs are available in both English and French -- Canada’s two official languages.
Since its inception, and even more so since the acquisition by Northstar six years ago, TravelPulse Canada has put a singular focus on reaching Canadian travel professionals, providing easy access to a multi-billion dollar travel market.
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TPC and TPQ staff attend their conferences and events, travel with advisors on fam trips, celebrate their successes and engage with them on social media. As a result, TravelPulse Canada’s Daily Newsletters, website and social channels have become extremely popular.
TravelPulse Canada has also become well-known for hosting the biggest and best party in the Canadian travel calendar -- the annual TravelPulse Canada Readers’ Choice Awards. During this event new members are welcomed into the Canadian Travel Hall of Fame, which was conceived and launched by TravelPulse Canada founder and Editor-in-Chief John Kirk.
Jamaica's Tourism Minister Edmund Bartlett with TravelPulse Canada's John Kirk. (Photo Credit: Photo: TravelPulse Canada)
Kirk has decades of experience at the highest levels of the Canadian travel industry, as does a strong Canadian editorial team, which understands the information needs of travel professionals. The combined skills of this group allows them to communicate with their audience with a precision not available elsewhere.
“Over the past few years we have welcomed many new advertisers to TravelPulse Canada and TravelPulse Quebec,” says Kirk.
“They recognize the power of the Northstar Travel Group platform, along with the respected presence TravelPulse has earned within the Canadian travel industry. We’re flexible, innovative and easy to work with, and advertisers are seeing the results, and coming back for more.”
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