The Jalisco Ministry of Tourism is holding events in Toronto and Montreal to strengthen relationships with agents and operators in Canada next month. It's also to ensure the industry knows the area is open and ready for Canadians to visit.
"We need to send a clear message that, even though the Mexico Tourism Board has disappeared, we will be promoting Jalisco in order to increase the number of Canadians to our destinations, both Puerto Vallarta and Guadalajara," explained Oscar Morales, Promotion Manager, Jalisco Ministry of Tourism.
The events will be focused on product education about the destination including beach areas such as Puerto Vallarta and cultural destinations such as Guadalajara. Attendees will have an opportunity to taste and create typical dishes as well as learn about good tequila (and how to drink it, of course!)
"The Canadian market is very important for the Jalisco Ministry of Tourism, due to the connectivity that currently exists with Puerto Vallarta mainly. Without a doubt, we are one of the main destinations for Canadians, both for vacation, rest or even for living," said Romero. "Due to the great potential we have as an ideal destination for the Canadian market, we are investing in promotional activities to strengthen relations with travel agents and tour operators."
The Toronto event will be held at Cirillo's on Tuesday, November 5 by Bradley Dean with Granite Productions with offices in Toronto and Oakville. For more information and to RSVP, click here.
The Montreal event will be held at Ateliers & Saveurs, Thursday, November 7th. For more information and to RSVP click here.
Space is limited for both events.
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