As part of the Antigua and Barbuda Tourism Authority (ABTA) tourism marketing strategy, it has introduced an advisory committee made up of highly engaged and experienced travel advisors from across the country.
By enlisting travel trade insiders, the ABTA says it is “recognizing the critical role advisors play in shaping demand, influencing traveller decisions, and driving destination growth.” The goal is to help strengthen Antigua and Barbuda’s presence in the Canadian market. Other recent initiatives include the appointment of new Quebec-based trade representation and expanded public relations efforts, building great visibility for the destination in Canada.
The Canadian Travel
Agent Advisory Committee will play a central role in aligning trade strategy with current market dynamics, with a focus on maximizing growth and market share in 2026 and beyond.
Committee Members
The committee brings together advisors across key segments, including luxury, MICE, leisure, and multi-generational travel. It will be co-chaired by two top Antigua and Barbuda Certified Travel Experts and leading sales professionals: 2025 top seller Laura Price, Blowes & Stewart Travel Group, and two-time top agent (2024 and 2025) Olimpia Govorusa, Travel Our World, Envoyage.
The committee also includes:
- Yvonne Campbell, Yvonne’s Travel and Tours (Nexion Canada)
- Jennifer Meyer, Creative Group
- Anita Paton, The Travel Agent Next Door
- Michelle Zimmer, Travelweek
- Jakki Prince, Prince Adventures (Trevello)
“The energy, insight, and enthusiasm this group has already brought to the table has been incredibly encouraging,” said Tameka Wharton, Director of Tourism, Canada. “Travel advisors play a critical role in how Canadians discover and experience destinations, and bringing this group together allows us to stay closely aligned with the market as it evolves. Their perspective will help shape how we grow the destination in a way that is both strategic and responsive as the global travel landscape continues to shift.”
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