MSC Cruises Canada has named the recipients of its annual Travel Partner Excellence Awards, recognizing Canadian travel advisors and agencies for their contributions to the cruise line’s growth in the Canadian market.
“These awards are our way of saying ‘thank you’ to the partners who consistently go above and beyond for MSC Cruises,” said Ian Patterson, Country Manager, MSC Cruises Canada.
“Their expertise, enthusiasm and belief in our product help bring our European-inspired style of cruising to life for Canadian holidayers.”
2026 award recipients
- Western Quebec Retail Partner of the Year: Expedia Cruises Laval Est
- Ontario Retail Partner of the Year: Ucruising
- Eastern Quebec & Atlantic Canada Retail Partner of the Year: Le Voyagiste de Québec
- Western & Central Canada Retail Partner of the Year: Expedia Cruises Chestermere
- Consortia Partner of the Year: Expedia Cruises
- MSC Yacht Club E-Retail Partner of the Year: Expedia Cruises Laval, recognizing performance in selling MSC Cruises’ MSC Yacht Club product
- MSC Cruises “NUOVO” Partner of the Year: Yue Cruise International, awarded to a new partner for collaboration and results in its first year
- True Partner of the Year: Caroline Hay, cited for a focus on guest experience and long-term relationships
MSC Cruises Canada also outlined its deployment plans for 2026.
The cruise line will introduce its first year-round Southern Caribbean program beginning in November, with MSC Opera sailing from La Romana. MSC Meraviglia will add new Caribbean itineraries from Miami, while MSC Cruises will enter the Alaska market for the first time with MSC Poesia sailing in May. The company is also set to launch MSC World Asia in December.
RELATED: MSC Confirms La Romana as Year-Round Caribbean Homeport
According to the company, MSC Cruises Canada will continue to support travel partners through trade events, commission incentives, and advisor-focused programs.
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