HX Names Sheralyn Berry as GM for the Americas

HX (Hurtigruten Expeditions) has announced Sheralyn Berry as new General Manager for the Americas Region, effective October 10.  Berry may be a familiar name to the industry through her previous positions at Contiki and G Adventures. 

Berry, who is Canadian, will be based in Toronto alongside SVP of Expeditions Product and Guest Experience, Alex McNeil, who joined the company earlier this year based in Toronto as well.

 

"We are thrilled to welcome Sheralyn to the HX senior leadership team," said Alex Delamere-White, HX Chief Commercial Officer. "Sheralyn joins us as we enter an exciting new chapter as HX. Her commitment to strategic partnership development with the travel trade underscores our dedication to strengthening B2B sales in this key market.”

 

With over two decades of travel industry expertise, Berry excels in senior leadership roles that foster revenue growth across consumer and trade channels. As President, Canada at Contiki Holidays, she oversaw strategic functions, including sales, marketing, e-commerce, PR, and customer service. Prior to assuming the role of Contiki’s Director of Sales for Canada in 2012, she served as Regional Sales Director, Western Americas at G Adventures.

 

“In the Americas, HX has seen ten-fold revenue growth since 2019. We are confident that Berry will be instrumental in achieving our ambitious commercial objectives for this market,” added Delamere- White.

 

Based out of Toronto, Canada, Berry will be responsible for driving sales and profitability across the U.S., Canada, and Latin America. Aligned with HX’s growth targets for the region, she will be responsible for expanding market presence, elevating brand visibility, and forging stronger relationships with the travel trade.

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