Celebrity Cruises wants to extend an invitation to travellers to come and see for themselves why "Nothing Comes Close" to what the cruise line has to offer.
The tagline is part of a new branding campaign that launched earlier this month and builds on the enthusiastic reception of Celebrity Ascent SM in late 2023 and the highly anticipated arrival of Celebrity Xcel SM in 2025.
“Our guests tell us that Celebrity vacations are unparalleled. From the thoughtfulness of our crew, to the excitement of entertainment and activities, guests tell us that ‘Nothing Comes Close’ to the way we make them feel,” said Laura Hodges Bethge, President of Celebrity Cruises. “Our new brand position packages this feeling in a memorable and compelling way.
The brand positioning is brought to life in a confident and playful creative style which captures the essence of a Celebrity vacation from the perspective of guests employing a technique coined ‘True Eye View’. Distinguishing Celebrity, the visual approach is designed to elevate audience’s curiosity through their point of view and make them feel like they’re in the moment.
“This isn’t just a brand campaign. This is who we are. It embodies the spirit of what sets a Celebrity Cruises vacation apart,” said Michael Scheiner, Senior Vice President and Chief Marketing Officer, Celebrity Cruises. “The creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations.”
Designed to capture Celebrity's unique offering combining the intimate and thoughtful service of a small ship, with the variety and excitement of bigger ones, ‘Nothing Comes Close’ will be the core of the cruise line’s brand positioning from media and advertising, to travel advisors and onboard. It highlights the inherent promise of a premium vacation that indulges the sense of curiosity, exceeds expectations, and offers experiences found nowhere else.
Celebrity Cruises guests recently visited Perfect Day at CocoCay for the first time, travelling aboard Celebrity Reflection Monday, April 22 and Celebrity Beyond Tuesday, April 23.
The Celebrity Edge Series - five innovative outward facing ships - put the world front and center visiting more than 50 countries and 120 ports of call. A series of ships where you can wake up in a new place every day and choose from over 32 restaurants, bars, and lounges for a new experience at every meal.
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