Desirée Rolle Joins Armstrong Collective as Sales Development Manager for Eastern Canada

Industry veteran Desirée Rolle has joined Armstrong Collective as sales development manager for Eastern Canada, bringing her extensive experience in hospitality and tour operations to one of North America’s leading luxury rail travel companies.

Rolle announced the move on LinkedIn, writing: “I am so excited to announce that I am starting a new journey as Sales Development Manager for Eastern Canada with Armstrong Collective — the amazing operator of Rocky Mountaineer and Canyon Spirit!”

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Previously with Exoticca and Couples Resorts, Rolle will now oversee sales development, focusing on strengthening trade relationships and expanding the reach of Armstrong Collective’s luxury offerings in Eastern Canada.

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Rolle’s appointment marks another step in Armstrong Collective’s commitment to growing its presence in Canada and deepening connections with the travel advisor community nationwide.

Rocky Mountaineer recently announced a new route for travel in June and July 2026. The Passage to the Peaks itinerary offers a daylight-only journey through the Canadian Rockies, with stops in Jasper, Kamloops, Lake Louise, and Banff.

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