WestJet has launched a new uniform collection for frontline team members. Conceptualized by international designer Juli Grbac, WS says the new dress options are unique to Canada and were created with safety and inclusivity at the forefront.
"The launch of our new uniforms is not only representative of WestJet's brand and inclusive culture, but of the incredible WestJetters who make up our unique identity," said Diederik Pen, WestJet Chief Operating Officer.
"Our new uniform collection has gone through design refinement and extensive wear-testing and I am so proud to stand alongside the many dedicated WestJetters who brought this uniform collection to life as we celebrate this milestone and look forward to a bright future ahead."
WestJet says staff across all departments of the airline were consulted throughout the development phases to refine the designs and create a product suited to those who would wear it.
In 2017, WestJet was the first Canadian airline to update its uniform guidelines to be unchained from gender norms. WestJet's new uniforms, The Lakes and Rocky Mountain collections, further that approach as they are genderless, providing the opportunity for WestJetters to select the uniform that is most authentic and comfortable to them.
Redesigned name tags also feature a newly created space for pronouns, to promote greater inclusivity for everyone in WestJet's world, while an infusion of the airline's iconic teal colour highlights its 26-year history.
"It has been a joy and an honour to be part of the WestJet family and bring this new look to life," said Grbac. "After significant designing, testing and feedback, these uniforms embrace the diverse needs of WestJet's frontline staff and provide a look that will stand the test of time that can be worn with confidence."
Along with the new uniforms, WestJet recently updated its tattoo policy to ensure frontline staff have the freedom to showcase visible tattoos and celebrate individuality, while wearing their uniform and representing the airline.
"Our WestJetters spend a lot of time in their uniform, so it was integral for us to create a product to the highest safety standard that reflects the diverse team members who show up every day to deliver care to our guests," said Leah McDonald, WestJet, Director, Training and Uniforms.
"This journey began four years ago and throughout the process, inclusivity has led our design and development. These uniforms were created for all bodies, allowing each of our frontline team members to proudly wear something that reflects their individual style, identity and authentic self."
WestJet staff members expressed pleasure with the new uniform choices.
"The availability for gender neutrality is so important in supporting the larger and diverse group of people we have working at WestJet," said Lindsay Poll, WestJet Cabin Crew Member.
Jodi Tamuyao, WestJet Encore Cabin Crew Member, added: "As a queer identifying person, having options on what I can wear at work, means a lot. When you look good, you feel better and when you feel better, you perform at your best."
Topics From This Article to Explore
