WestJet & Telus Launch Biometric Trial

Image: The trial was the first of its kind in Canada. (WestJet)
Image: The trial was the first of its kind in Canada. (WestJet)
Bruce Parkinson
by Bruce Parkinson
Last updated: 6:30 AM ET, Fri November 26, 2021

WestJet and technology partner TELUS have trialled Trusted Boarding, a touchless process that uses facial verification technology to verify travellers' identity prior to boarding a flight.

The trial was the first-of-its-kind in Canada and took place at Calgary International Airport earlier this week.

"The travel experience is evolving to include many touchless processes and WestJet is innovating to ensure our guests' travel journey improves to become more seamless and efficient, while prioritizing safety above all," said Stuart McDonald, Executive Vice-President and Chief Information Officer.

"The Trusted Boarding trial is a union between technology and WestJet that would in the future help our agents and our guests with contactless document validation," McDonald added.

WestJet says the Trusted Boarding trial demonstrates that the responsible use of biometric boarding technology provides sufficient document validation and prevents non-authorized individuals from boarding an aircraft.

Trial guests boarded WestJet flight 8901 through facial verification with their digital identity wallet on Embross' Canadian made biometric hardware and boarding application at Gate 88.

The trial marked the first step towards the implementation of the technology as WestJet works with the federal government to seek full approval for its use as a safe and secure alternative for future WestJet boarding at Canadian airports.

"As air travel gradually reopens, the passenger experience continues to evolve. Our ground-breaking, built in Canada solution allows travellers to enjoy a secure, touchless identity verification experience, while ensuring they are able to maintain control of their personal data," said Ibrahim Gedeon, Chief Technology Officer, TELUS.

"This level of control establishes and increases consumer trust by addressing privacy, security, and ethical data risks from the start, while providing transparency to customers."

Trusted Boarding employs a self-sovereign identity ecosystem (the creation of unique, private and secure connections between two trusted parties) through a TELUS-provisioned digital identity wallet in a smartphone application for IOS and Android.

It provides contactless document validation, where a facial verification scan is matched with a traveller's documentation that has been uploaded to the app prior to boarding. WestJet and Telus say the app ensures users retain control of their personal information at all times, meaning they can securely share their verified personal credentials and revoke access when the data is no longer needed.

The identity platform was developed by one37 and document integrity validation is provided by Oaro, ensuring the solution follows all data protection and privacy regulations covered under the Personal Information Protection and Electronic Documents Act (PIPEDA).

Topics From This Article to Explore

Featured Video

Get To Know Us Better

Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!
Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!

Become A Travel Expert

Upcoming Webinar
Worry-Free Access to the World - Part 1Monday, July 13, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Worry-Free Access to the World - Part 1Monday, July 13, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...