by Natasha Lair
Last updated: 9:00 AM ET, Thu October 2, 2025
Transat A.T. Inc. has announced upcoming changes to its commercial leadership team, following the planned retirement of Joseph (Joe) Adamo at the end of this year.
Adamo, chief sales and marketing officer of Transat and president of Transat Distribution Canada (TDC), will step down on December 31, 2025, after more than 14 years with the company.
Joseph Adamo
“On behalf of the entire Transat team, I extend my heartfelt thanks to Joe for his outstanding contributions, visionary leadership, and unwavering commitment,” said Annick Guérard, Transat’s president and CEO.
“His market expertise and passion for the industry have been invaluable to our organization. We wish him great success in his future endeavors.”
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Adamo joined Transat in 2011 and held several senior roles, including VP of Marketing and GM of TDC, before becoming its president.
Since 2021, he has also served as chief sales and marketing officer of Transat, overseeing commercial operations and industry partnerships during the company’s post-pandemic recovery.
“It has been a tremendous privilege to contribute to Transat’s evolution over the past fourteen years,” said Adamo.
“I am proud of the journey we’ve taken together, alongside passionate, creative, resilient, and dedicated teams and professionals. I thank all colleagues and partners for their trust and collaboration. I leave the company confident that Transat will continue to grow and thrive, driven by strong leadership and a forward-looking vision.”
Expanded Leadership Roles
Transat confirmed a reorganization that will see expanded responsibilities for two executives following Adamo’s departure.
Renée Boisvert (Photo Credit: Transat A.T. Inc.)
Renée Boisvert, currently VP of Product and Tour Operator Sales, will assume the presidency of TDC and Canadian Affair. Her new role will be VP of Product and Tour Operator Sales, as well as president of TDC.
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“I am honoured by the trust placed in me by the leadership team and very excited to take on this new challenge,” said Boisvert.
“I look forward to working even more closely with the talented teams at TDC and Canadian Affair, as well as with our valued network of partners, to continue innovating and growing our market share.”
Xavier Szwengler (Photo Credit: Transat A.T. Inc.)
Xavier Szwengler will add responsibility for Digital Experience teams, Contact Centres, and Air Transat’s commercial team, in addition to his current work in Marketing and Loyalty. His new title will be vice president, Marketing and Distribution.
“I am thrilled to take on these new responsibilities, which will allow us to create an even more integrated and high-performing customer experience – from initial marketing inspiration through to post-sale service,” Szwengler said.
Both Boisvert and Szwengler will assume their new roles after Adamo steps down.
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