by Natasha Lair
Last updated: 8:25 AM ET, Fri August 1, 2025
TravelBrands announced significant changes to its Loyalty Rewards Program, which take effect August 1, 2025.
The updates include a new sales-based tier structure, expanded redemption options, and additional benefits designed to support and reward travel agents.
“We're always listening to feedback from our travel agent partners and finding new ways to help them thrive,” said Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., which owns TravelBrands.
“These enhancements were built with a clear purpose: to reward their loyalty, recognize their performance, and empower them with tools that grow alongside their business. And this is only the beginning—we will continue to innovate and support their long-term success.”
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TravelBrands loyalty rewards (Photo Credit: TravelBrands)
New Tier Structure
The revamped program introduces three new sales-based tiers:
- Pro: $0–$49,999.99 in annual sales
- Plus: $50,000–$149,999.99 in annual sales
- Elite: $150,000+ in annual sales
Agents will begin at Level 1 on August 1, 2025, with tier status recalculated each year on July 31.
Tier placement is based on net sales (excluding taxes, commission, and service fees), with sales applied the day after a client departs—or ticketing, in the case of air consolidations.
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Updated Redemption and Benefits
The updated program also includes more flexible redemption options and tier-based benefits:
- A new $25 travel certificate is available for 2,000 points
- Updated certificate values: $50 for 4,000 points, $200 for 16,000 points, and $500 for 40,000 points
- Onboard credits (OBCs) and travel agent discounts will now be linked to tier level
- Each tier includes exclusive perks, recognition, and additional rewards as agents advance
For full details and terms here.
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