The Travel Industry Council of Ontario (TICO) has launched a digital Registrant Toolkit to provide Ontario's travel agents, agencies, websites and tour operators with shareable resources that speak to the value of booking with a TICO-registered business.
The group says a recent survey of Ontario consumers found that 82% of respondents think it's important that the travel agency or website they are booking with is regulated. TICO also says that travellers expect to learn about the consumer protection available to them from the company they are booking with.
"Enhancing consumer confidence will be a critical way for the travel industry recovery to move forward," said TICO President and CEO Richard Smart.
"The shareable resources in the Registrant Toolkit speak to the knowledge, professionalism, experience and support that come with booking with a TICO-registered business and the added peace- of-mind for consumers, especially during this recovery period."
TICO's Registrant Toolkit is an online resource where travel agents, agencies, websites and tour operators can download or share:
-- A consumer protection overview PDF in 16 languages
-- Logos
-- Social media posts
-- Blog posts
-- Videos
All of the resources speak to the consumer protection benefits of booking with a TICO-registered company. The resources are free and easy to share via email, printed copies, on company websites or social media accounts.
TICO is hosting a lunch-and-learn webinar on Tuesday, April 26, 2022, from 12 pm - 1 pm to demo the Registrant Toolkit and answer any questions. To register, click here.
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