Flight Centre Turns 30 with New Tagline

Flight Centre is celebrating three decades in Canada with a new look and a tagline: “Your Centre for Travel.” 

“When people think travel, we want them thinking Flight Centre,” said Chadd Andre, GM of Flight Centre Canada. 

According to a press release, the move is part of an ongoing brand modernization strategy aimed at aligning with evolving customer needs. 

“Flight Centre is so much more than just flights,” said Susana Gomes, Head of Marketing for Flight Centre Canada. 

“We recognise our customers come to us for tours, cruises, car hire, travel insurance and more so our tagline today reflects all we can offer would-be travelers.”

The evolution comes as Flight Centre celebrates 30 years since opening its first Canadian store in Vancouver in 1995. The company plans to mark the anniversary with celebrations for customers, employees, and travel partners throughout 2025.

Founder and Global CEO Graham “Skroo” Turner, who has witnessed the company’s evolution firsthand, sees the new tagline as a perfect fit.

“When we opened Flight Centre in Canada 30 years ago we were making a name for ourselves as quite disruptive in the industry with our discounted airfares,” said Turner. 

“Today, we’re able to offer far more than just flights – tours, accommodation, cruises, car hire, travel insurance, you name it – and for that reason, we should be reminding customers we’re a one-stop-shop, or centre, for travel.”

Topics From This Article to Explore