Expedia Group Expands TAAP Program, Adds Initiatives & Incentives

Image: Expedia Group logo (Expedia Group)
Image: Expedia Group logo (Expedia Group)
Bruce Parkinson
by Bruce Parkinson
Last updated: 8:01 PM ET, Mon June 20, 2022

Expedia Group has announced new initiatives and incentives it says are designed to help travel advisors benefit from pent-up demand, including promotions to drive more bookings and increased advisor compensations on 'Premium Plus' properties.

Under the 'Summer Sale,' Expedia TAAP advisors in Canada can offer travellers 15% or more in savings on thousands of hotels worldwide for bookings made between July 4 - August 7, 2022.

As well, advisors in Canada and some other markets will receive an additional compensation boost for bookings on Premium Plus properties, a selection of properties where advisors can already earn the highest compensation. The offer is valid on bookings made through Expedia TAAP between June 20 - July 3, 2022.

"Advisors play a critical role in the global travel ecosystem and we are committed to helping them deliver world-class experiences to the travellers they serve," said Expedia Group's TAAP Director, Travel Agent Distribution Phoebe Bush.

According to Expedia Group research, more than three-quarters (76%) of people plan to travel in the next year and will take three trips on average. The company plans to take advantage of this pent-up demand by expanding Expedia TAAP to 53 new markets in the Caribbean, Europe, Latin America, and the Middle East.

Expedia TAAP advisors have access to a range of Expedia Group technology and tools, including a Virtual Agent that allows advisors to self-serve and find answers to common questions, quickly search for information, or modify bookings, at a time of their choice.

Additionally, advisors in the US and Canada now have access to Live Agent Chat, where experienced agents are available to answer detailed questions and help with decision-making.

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