by Jen Mallia
Last updated: 11:35 AM ET, Wed December 3, 2025
A survey of travel advisors in the TRAVELSAVERS Canada network has revealed some interesting ways things are changing in the industry, as well as hopes and challenges for the coming year.
The survey, conducted between Oct. 16 and Nov. 4, 2025 shows that more and more advisors are introducing fees, using AI tools and anticipating revenue growth despite competition from several quarters.
Travel Advisor Professional Fees
When it comes to fees, the survey indicates that they are being used to compensate for industry shifts, such as reduced airline commissions and pandemic-era losses. Fees also reflect the value and professionalism travel advisors provide, particularly the time and expertise needed to create tailored, time-intensive itineraries, which are increasingly in demand.
- 70 percent of those surveyed charge fees, and 18 percent are considering it.
- 28 percent charge for transactions.
- 16 percent charge for time.
- 11 percent collect multiple fee types.
- 9 percent charge for specialized services such as FIT design or air ticketing.
- 6 percent apply plan-to-go fees rolled into bookings.
AI Resources
Tools available to travel advisors that make use of artificial intelligence are increasingly popular and accessible, including Travelsavers Canada’s own AI Connect program.
“In just one year, we’ve seen a dramatic shift in advisors embracing AI as a powerful ally rather than a threat,” said Tim Paul, TRAVELSAVERS Vice President of Marketing. “AI can be an incredible partner, helping busy advisors work smarter and faster. Those using our AI Connect program say they can’t imagine life without it.”
More advisors report that they’re familiar with AI, even if they haven’t tried it:
- 25 percent now use it frequently, up from 11 percent.
- 25 percent use it occasionally, rising from 9 percent.
- 25 percent say they are still not knowledgeable enough about it, down from 33 percent.
Advisors also view AI in a more positive light:
- 44 per cent now see it as a great tool, up from 27 percent.
- 15 per cent say they’re still not familiar enough with AI, down from 32 percent.
Looking ahead
Overall, the advisors survey are optimistic for their business in 2026. A full 70 percent expect to make more money than they did in 2025.
“Looking ahead to 2026, the outlook is incredibly positive,” said Jane Clementino, Senior Vice President and General Manager of TRAVELSAVERS Canada. “Travellers are prioritizing experiences more than ever, seeking personalized and meaningful journeys. Advisors are perfectly positioned to meet this demand, providing the guidance and expertise that turn ordinary trips into truly unforgettable adventures.”
When asked about the challenges in the upcoming year, advisors cited competition and rising costs.
- 43 listed the persistently high cost of travel as their top concern.
- 29 percent worry about suppliers marketing directly to consumers.
- 24 per cent point to online travel agencies.
- 16 per cent cite competition from AI.
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