CAA Launches Travel Academy for New Recruits

Image: A CAA store in Oshawa, Ontario.
Image: A CAA store in Oshawa, Ontario.
by Marsha Mowers
Last updated: 7:25 AM ET, Wed April 3, 2024

CAA Travel is is launching The CCG Travel Academy this spring to help foster quality of candidates and fill the gaps in left in the industry by COVID. 

"CAA Travel is growing, and we want to ensure that we can continue to provide the top-quality service and expertise that we are known for," said Catherine Sieniewicz, vice president, Travel and Retail, CAA Club Group of Companies. "As an organization with extensive experience in Associate training, learning, and development, we decided to build a customized, best-in-class program designed to train qualified travel agents from the ground up." 

The company already has an extensive Learning and Development department of in-house courses to foster Associate growth, many of which have been customized to fit unique business needs. The CCG Travel Academy is an extension of this longstanding approach to provide Associates with educational support throughout every stage of their career.

The CCG Travel Academy is a paid two-month program that will run twice in 2024 and then quarterly in 2025 onward, and includes a mix of classroom education and on-the-job training. New hires will automatically join the Academy that is scheduled closest to their hire date.

"Participants will gain fundamental industry knowledge, a deep understanding of CAA products and services, and the system and process training that is required to perform successfully in a travel role at CAA," continued Sieniewicz.

Job shadowing and on-the-job practice will be woven throughout the program to help ensure that participants can expertly apply key learnings. Travel licencing (TICO) reimbursement will also be covered.

To join the inaugural cohort of agents in The CCG Travel Academy, visit our careers site and apply to one of our open travel roles.

Topics From This Article to Explore

Featured Video

Get To Know Us Better

Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!
Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!

Become A Travel Expert

Upcoming Webinar
Japan in Bloom: Sell Spring 2027 Cruises with Confidence with HankyuMonday, July 27, 2026
4:00pm Eastern
Spring is one of the most sought-after times to visit Japan, making it the perfect opportunity to...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Japan in Bloom: Sell Spring 2027 Cruises with Confidence with HankyuMonday, July 27, 2026
4:00pm Eastern
Spring is one of the most sought-after times to visit Japan, making it the perfect opportunity to...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...