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Wellness travel is one of the fastest-growing segments in tourism, but what does "wellness" really mean? And how can travel advisors confidently recommend experiences that deliver more than just a spa treatment?
In the latest episode of You Came to the Right Place, hosts Natasha Lair and Jen Mallia are joined by Oxana Spivey, Vice President of Wellness Standards and Education at Wellness in Travel and Tourism (WITT), and Lauren Pronger, Founder and CEO of Well Inspired Travels.
You'll learn:
• Why wellness travel is becoming an expectation rather than a niche
• How to identify authentic wellness properties and avoid "wellness washing"
• What today's wellness travellers are really looking for
• Why industry standards are becoming increasingly important
• How wellness can appeal to travellers across a range of budgets
• Why advisors don't need to be wellness experts to tap into this growing market
As Spivey explains, one of the biggest challenges facing the industry is helping travellers distinguish genuine wellness experiences from marketing.
Oxana Spivey, VP of Wellness Standards and Education, WITT. (Photo Credit: Supplied)"There were great sustainability practices, but there were no standards that really helped the industry or travellers identify authentic wellness-focused properties."
Pronger says advisors don't have to become wellness experts, but they do need to understand where the market is headed.
Lauren Pronger, Founder and CEO of Well Inspired Travels (Photo Credit: Supplied)"Stay educated. Stay on top of your game. See where the space is going, because everybody is curious. They are seeking this, and the more educated they become, the greater the demand is going to be."
The episode also explores how hotels are redefining wellness beyond the spa, why human connection remains at the heart of hospitality, and what advisors can do now to stay ahead of changing traveller expectations.
Plus, the Pulse Check returns with rapid-fire questions on underrated wellness destinations, digital detoxes, sunrise yoga and the one wellness trend our guests just can't get behind.
Episode 8 of You Came to the Right Place is now available on all major podcast platforms.
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Resources Mentioned:
Wellness in Travel and Tourism
Well Inspired Travels
Wellness Tourism Association (WTA)
WITT Certification
Global Wellness Institute
Contact WITT: [email protected]
Follow Lauren Pronger on Instagram
ABOUT THE HOSTS
Between them, Natasha Lair and Jen Mallia bring more than four decades of media and travel editorial experience to the mic. Ontario-based Natasha, Managing Editor of TravelPulse Canada, is warm, funny, and deeply curious, known for finding the human angle and cutting through industry spin with factual, unbiased reporting. Edmonton-based Jen, Senior Editor and travel media expert, pairs two decades of travel editorial experience with charm, quick wit, and sharp industry insight. From Central Canada to the West, they’ve got their ears to the ground, delivering real talk, smart analysis, and just enough sarcasm to keep it interesting.
ABOUT THE SHOW
You Came to the Right Place is a Canadian travel industry podcast from TravelPulse Canada. Expect smart conversation, insider context, and the kind of straight talk that doesn’t always make it into a press release. Each episode blends candid conversations between two editors, interviews with industry leaders, advisors, destination execs, and the people behind the stories we publish. If you work in travel, you came to the right place.
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