by Jen Mallia
Last updated: 1:25 PM ET, Mon August 10, 2026
Air Canada Vacations (ACV) is launching its winter sun campaign with giveaways and a sleek new digital guide featuring more than 600 vacation options for travellers looking to escape the upcoming winter. The latest edition of its "How Does a Vacation Sound?" campaign, invites Canadians to enjoy the sun and embrace every moment of their vacation.
“Travel has always been about more than simply reaching a destination," says Selma Filali, Senior Director, Marketing and Digital at Air Canada Vacations. "In today's always-connected world, many Canadians are looking for opportunities to slow down and be fully present. Through this campaign, we want to inspire travellers to rediscover the excitement of looking forward to a vacation, creating lasting memories and reconnecting with what truly matters."
The campaign runs from now until Sept. 7, 2026, with digital and social media activations, high-impact out-of-home placements across key markets and interactive consumer contests.
Travellers can look for the “Vacation Starter Pack” giveaways hosted by influencer partners, featuring “a curated collection of travel-inspired essentials that celebrate the joy of being present and making the most of every vacation moment.”
Additionally, travellers can enter to win round-trip flights, a 7-night all-inclusive stay for two adults at the Royalton Reserve Paraíso de la Bonita Riviera Maya, plus 100,000 Aeroplan points in the “Unwind with a Vacation” contest.
The centrepiece of the campaign is the new 2026-2027 Digital Sun Guide, which showcases Air Canada Vacations' curated Dream of Sun collection, including resorts, cruises and sunny European destinations. It is available here.
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