Air Canada Vacations has wrapped up its 2026/27 Product Launch roadshow after stops in seven Canadian cities and meetings with approximately 5,000 travel advisors.
The cross-country series visited Halifax, Calgary, Edmonton, Vancouver, Quebec City, Montreal and Toronto. This year marked a return to Calgary for the event and the first Product Launch stop in Quebec City.
During the roadshow, ACV outlined several updates for the year ahead, including a new B2B portal, an updated Travel Advisor SUN Toolkit, new partnerships and expanded cruise and Europe offerings.
"Travel advisors are the true Holiday Makers behind every unforgettable vacation experience," said Nino Montagnese, Vice President at Air Canada Vacations.
"This year's Product Launch series was an opportunity to celebrate the passion, expertise and dedication that advisors bring to their clients every day. From the launch of our new B2B Portal and Travel Advisor Toolkit to destination insights and rewards opportunities, we're committed to equipping these travel superheroes with the tools and support they need to inspire Canadians, grow their business and continue turning travel dreams into reality."
New B2B Portal Launching Sept. 28
One of the main announcements was the first phase of a new B2B portal for travel advisors, scheduled to go live Sept. 28.
The portal will bring marketing assets, flyers, training resources, business tools and company updates into one location. Advisors were also invited to help name the platform, with the winning name set to be announced when it launches.
"Everything we do is with travel advisors in mind," said Erminia Gallina, Director of Sales at Air Canada Vacations.
"That's why we consistently seek their feedback and value their engagement. Inviting advisors to help name the portal is just one more example of our"
ACV also introduced its 2026/27 Travel Advisor SUN Toolkit. The resource includes flight schedules, hotel and cruise grids, Groups information, self-serve tools, accessibility information, destination guides, ACV&ME rewards details, ACV Options information and Welcome Guides.
Book, Match & Win Underway
The roadshow also previewed Book, Match & Win, a new booking incentive that officially launched Sept. 23.
Eligible products include Sun packages, ePackages, cruise packages and cruise-only bookings, as well as tour packages to Europe, Asia, Australia, South America and Central America.
For each eligible booking, advisors receive an opportunity to play an online memory-matching game for prizes. Qualifying bookings must be made between Sept. 23 and Oct. 7, 2026, for travel between Sept. 24, 2026 and Dec. 31, 2027. The game will remain accessible through ACV&ME until Oct. 14.
New Intrepid, Excellence And Explora Partnerships
Air Canada Vacations also announced new partnerships with Intrepid Travel and Excellence Resorts, with Explora Journeys set to join its portfolio soon.
The additions broaden ACV's offerings across adventure travel, all-inclusive resorts and luxury cruising.
The company also pointed to further expansion in Europe, cruise, luxury travel and Groups, along with additional self-serve features and training resources planned for advisors.
Travellers' Top Picks Revealed In Toronto
At the final Product Launch event in Toronto, ACV announced the results of its second annual Travellers' Top Picks Awards. More than 1.3 million votes were cast across 10 categories.
Riviera Maya, Mexico was selected for Beach Vacation, while Cinque Terre, Italy took the Bucket List category. Other winners included Santiago, Chile for Foodie Favourite; Rio de Janeiro, Brazil for Adventure Travel; Prague, Czech Republic for Arts & Culture; Phuket, Thailand for Wellness; Paris, France for Romance; New York City for City Break; Funchal, Madeira for Hidden Gem; and Nassau, Bahamas for Family.
ACV also introduced its first Hotel Partners of the Year Awards, based on votes from travel advisors. Sandals Resorts was named Favourite Luxe Hotel Partner, Hyatt Inclusive Collection took Favourite Groups Hotel Partner and Beaches Resorts by Sandals was selected as Favourite Family Hotel Partner.
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