Manulife Canada Launches Insurance Platform for Travel Advisors

Image: A man booking travel online. (Photo Credit: Prostock-studio / Adobe Stock)
Image: A man booking travel online. (Photo Credit: Prostock-studio / Adobe Stock)
TravelPulse Staff
by TravelPulse Staff
Last updated: 9:20 AM ET, Wed August 27, 2025

Manulife Canada has launched a new platform designed specifically for travel agents. 

According to a press release, the system includes new tools and technology intended to evolve over time to meet the needs of advisors.

"As a leader in the travel insurance industry, we're continuously working to improve agent and customer experience. We're thrilled to introduce this advanced system, which is an exciting step forward in our journey to innovate and simplify insurance solutions for both agents and travellers," says Pamela Wong, head of Travel Insurance and GM, Affinity at Manulife Canada. 

"Travel agents are essential to our industry, and we're dedicated to equipping them with the tools they depend on. With this new system, we're empowering professionals to confidently offer the travel insurance solutions their clients expect, helping create an easy and well-rounded travel planning experience."

The launch comes amid growing demand for travel insurance following recent global disruptions, as travellers increasingly prioritize protection and peace of mind. 

Features of the new platform include:

  • New Product Offerings: The system introduces products such as the Non-Medical Premium Protection Plan, aimed at travellers seeking trip protection without medical coverage costs. The plan covers trip cancellation, interruption, baggage loss, and delays.
  • Product Selector Tool: To streamline the selection process, helping agents and customers choose the appropriate insurance with fewer steps.
  • Ongoing Engagement Capabilities: Tools that allow agents to provide automated coverage reminders up to the trip departure date.

"This new system is designed with travel professionals in mind, providing them with intuitive tools and the ability to easily follow up with customers," said Jennifer Waver, head of Travel Distribution at Manulife Canada. 

"These enhancements not only streamline the insurance selection process but also ensure that travellers receive timely and comprehensive coverage, enhancing their overall experience with Manulife."

Manulife says partner agencies have already started transitioning to the platform, reporting positive feedback on its usability and relevance.

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