TTC Tour Brands, which includes the familiar names Trafalgar, Brendan Vacations, Costsaver, Contiki, Insight Vacations and Luxury Gold, has announced the top trending destinations for Canadian travellers heading into 2025, based on recent consumer booking behaviour.
“As we look ahead to 2025, it’s clear that Canadian travellers are captivated by both iconic destinations and less-travelled gems,” says Melissa DaSilva, TTC Tour Brands’ interim CEO.
“From the timeless allure of cultural hubs like Italy, France, and Japan to the scenic tranquility of less explored regions of the English countryside and Scandinavia, our booking trends highlight travellers' growing desire for both immersive experiences and natural serenity,” DaSilva added.
TTC Tour Brands is sharing its booking data on where Canadians are heading in 2025.
“By anticipating these preferences and pioneering experiences that align with these trends, our TTC Tour Brands portfolio offers Canadian travel advisors an assured way to turn their client’s dreams into reality.
Asia remains a top choice for travellers heading into 2025, driven by the favourable currency exchange rate and the enduring appeal of its rich culture and world-renowned cuisine.
Trafalgar’s Splendours of Japan with Hiroshima itinerary is seeing a 150% surge in bookings. At the same time, Thailand is reported to be one of 2025’s most popular destinations, following its announcement as the setting of the third upcoming season of HBO’s hit drama White Lotus, set to premiere in early 2025.
Aligning with the strong trend of set-jetting, where guests opt to vacation in famous TV show and movie filming locations, budget-friendly tour operator Costsaver’s Essential Thailand is observing an increase of 100% while social travel company Contiki is reporting a 60% increase in bookings for the Thai Island Hopper West.
TTC Tour Brands says interest in Europe remains strong, as travellers across different demographics tick coveted destinations and attractions off their bucket lists.
Contiki is reporting a 66% surge in bookings for the European Highlights itinerary, which explores top cities such as Rome, Venice and Paris while Insight Vacations’ Grand Italy and Sicily is seeing a 100% increase in bookings.
Following the 2024 Paris Olympics, Trafalgar’s Treasures of France Including Normandy and European Whirl End Paris trips are both observing a 100% surge in bookings, showcasing travellers’ rekindled passion for French culture, cuisine, and countryside exploration.
An Insight Vacations coach. (Photo Credit: Insight Vacations)
Canadian travellers are also seeking less-travelled destinations, opting for nature over busy urban centres. Insight Vacations’ Britain and Ireland Discovery and Country Roads of France trips, which hop through smaller cities like York, Limerick, Albi, Dijon, and more are experiencing a 50% and 100% increase respectively.
Scandinavia continues to dominate the 2024 World Happiness Report, with Finland, Denmark, Sweden, and Norway leading the list thanks to strong community support and policies that prioritize well-being. Canadian travellers want some of that, as evidenced by Insight Vacations’ Country Roads of Scandinavia trip trending up 150% compared to last year and Trafalgar’s Scenic Scandinavia and its Fjords trip up 116%.
All TTC Tour Brands 2025 trips are available to book now.
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