by Jen Mallia
Last updated: 9:30 AM ET, Fri March 13, 2026
Intrepid Travel continues to grow and respond to consumer demand, adding its first-ever general manager in Mexico and opening a new destination marketing company (DMC) in Rome.
The expansion is a result of more North American travellers choosing Mexico and Italy for their travels.
Leticia Franco will serve as the GM for Intrepid’s Mexico operations, overseeing the company’s growth strategy there and leading the establishment of the company’s first DMC in the country later this year.
“I firmly believe that exceptional travel experiences are built by empowered teams, trusted commercial partners and responsible engagement with local communities,” said Franco.
The appointment is the start of a major expansion Intrepid has planned, with the goal to double the local team and increase itineraries by 36 percent, while strengthening partnerships with local suppliers and communities.
“Mexico plays a pivotal role for the company’s U.S. and Canadian travelers,” said Leigh Barnes, President of the Americas at Intrepid Travel, said, ”Leticia brings deep regional expertise and a strong connection to the communities we work with. Her local insight will help ensure our growth in Mexico strengthens regional partnerships and delivers meaningful impact.”
On the other side of the Atlantic, things continue to grow for Intrepid Travel also. According to the tour company, bookings to Italy grew 93 percent between 2022 and 2025, and the company aims to triple global passenger numbers to Italy by 2030.
Italy was also Intrepid Travel's top-selling destination for North American travellers during its January sale, highlighting “continued demand for culturally rich, immersive, travel experiences in the region.”
The new office is tasked with helping Intrepid Travel diversify itineraries beyond traditional tourism hotspots as destinations like Rome are increasingly managing the pressures of overtourism.
“This expansion is a natural next step in our strategy to build strong operational hubs where traveller demand continues to grow,” said Zina Bencheikh, Managing Director for EMEA at Intrepid Travel. “Having our own team in Rome allows us to strengthen community partnerships and deliver exceptional experiences on the ground.”
Travel Advisors can access all resources and updates for Intrepid Travel trips to Mexico, Italy, and beyond through the Agent Hub, and receive the latest news by signing up for the newsletter.
Topics From This Article to Explore
