On the heels of unveiling a new business-to-business brand marketing platform, updated Travel Advisor Portal (TAP) and educational platform (GFOB U), the Globus family of brands has restructured and expanded its sales and trade marketing teams to enhance Advisor support.
As part of this restructure, the company that markets and sells Globus, Cosmos and Avalon Waterways has brought back Cory McGillivray, senior director of sales operations and channel marketing, to helm this new team. McGillivray spent nearly a decade with the Globus family of brands in trade marketing before moving to Silversea, expanding the company’s trade distribution across the Mid-Atlantic.
Now, back with the Globus family, he aims to support the needs and challenges of the trade community, enhancing marketing and sales growth opportunities across the United States and Canada.
Increasing its trade marketing team by 50%, joining McGillivray on this journey are Dave Llewelyn, manager of sales development and channel marketing; Faith McDade, marketing coordinator and Tamara Olton, partner training specialist.
“Merging our sales and channel marketing teams creates a seamless path to success for our advisor partners,” said McGillivray.
“Through shared insights, coordinated strategies and tailored resources, our sales team – now supported by a group of new and expert trade marketing specialists – creates a symbiotic relationship where both teams leverage the strengths of the other to better navigate the dynamic landscape of the travel industry, ensuring our valued advisor partner needs are not just met, but exceeded.”
"We've Got U" is the new trade campaign motto for Globus family of brands. (Photo Credit: Globus family of brands)
Coming from a robust background in the travel industry space – including five years at G Adventures – Dave Llewelyn joins the team as manager of sales development and channel marketing to “give advisors the tools they need to enjoy increased sales by helping to match the right vacations to the right people.”
Of his new role, Llewelyn said he is “excited to build on and improve the tools the Globus family of brands offers Advisors to help them upskill and grow their business.”
Joining Llewelyn is Faith McDade, marketing coordinator, who brings with her experience in communications strategy and content creation. Also new to the team is Tamara Olton, partner training specialist. With a strong travel sales background, Olton has joined the Globus family of brands from recent stints as a business development manager (BDM) at Quark Expeditions and regional sales manager at G Adventures.
Camille Olivere, Globus (Photo Credit: Camille Olivere, Globus)
“Our partnership with advisors goes beyond providing extraordinary travel experiences and a variety of travel styles for their clients; we’re interested in their profitability,” said Camile Olivere, chief sales officer for the Globus family of brands. “As a dedicated 'Partner for Profit', our new and restructured team places a spotlight on our dedication to Advisor partners. We are fully invested in helping ‘U’ grow business, with all the sales and marketing support ‘U’ need to succeed.”
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