Adventure travel leader, G
Adventures, has announced the “kick off” of Away Games, a new trip series
that brings travelers together for matchday experiences and deeper cultural
connection in Europe’s greatest football cities.
The first-to-market small-group, football-focused trips
combine live matches with immersive
experiences and community spirit in some of Europe’s most legendary
football destinations that include London, Manchester, Madrid and Barcelona with
more than 30 departures, kicking off in October 2026. Additional Spanish
departures will be announced in July.
“At G Adventures, we’ve always believed travel is about
human connection, and there are few communities more passionate, emotional and
united than football fans,” said Yves Marceau, VP of product at G Adventures in
a statement.
He added, “Away Games is about much more than watching a
match. It’s about belonging and being part of something bigger. It’s about
singing with locals in supporter pubs, celebrating a last-minute goal with
fellow travelers after the final whistle, and experiencing a destination
through the lens of its football culture. We saw an opportunity to create
something completely new in the adventure travel space, and we’re incredibly
excited to bring fans together in a way only G Adventures can.”
Away Games trips include:
- Fulham FC: London Beyond the Pitch-Featuring
the quintessentially British matchday, this five-day London immersion centers
on the country’s charming and historic riverside ground, Craven Cottage. Guests
watch the action on padded seats in brand-new Riverside Stand, unwind in the
exclusive Markers Lounge that includes a visit from a Fulham club legend. The itinerary
features a handpicked neighborhood pub crawl, an authentic culinary tour, and a
raw, terrace-style lower-league match experience. From $2,699 pp based (double
occupancy).
- Tottenham Hotspur: London, Inside the Game - Built for the bleeding edge of modern sports entertainment fans, this
itinerary features VIP halfway-line access at Tottenham Hotspur Stadium. Travelers
enjoy premium multi-level dining options and a behind-the-scenes tour
highlighting the ground's famous retractable pitch and includes a journey into
North London’s grittiest, most passionate grassroots football pubs and local
street food hubs. From $2,699 (double occupancy).
- Arsenal FC: The Pride of North London -
Securing a seat at the Emirates Stadium is one of the hardest tasks in global
sports, but guests will have guaranteed, exclusive Club Level seating and full
VIP lounge access. Fans experience the electric atmosphere of the
title-contending Gunners, and the trip blends this highly sought-after game-day
experience with a relaxed, self-paced stadium tour, a guided local food market
excursion, and traditional afternoon on the terraces of a grassroots National
League match. From $3,299 pp (double occupancy).
- Chelsea FC: West London to Pitch City – An
energetic West London getaway brings travelers face-to-face with the
glittering, trophy-laden history of Stamford Bridge. The matchday experience
includes pitchside access pre-kickoff, premium West Upper seating, a chef’s
table dinner, and complimentary bar shared with a Chelsea FC legend. Guests
will explore the upscale culinary hotspots of West London, local supporter pubs
and lower-league terraces. From $2,799 pp (double occupancy).
- Manchester City: More Than Matchday - Offers
a genuine Mancunian welcome and memories at Etihad Stadium. Fans watch tactical
masterclasses of one of the world's most successful modern clubs from executive
middle-tier seating, with premium access to executive lounge 93:20. The journey
includes an immersive, stadium tour featuring a virtual message from a club
legend, and a walk through the famous glass tunnel. The trip also celebrates
Manchester’s legendary music and culinary culture with a deep dive into the
Northern Quarter with a local guide. From $2,499 pp (double occupancy).
- Manchester United: From the Stands to the
Streets - Opens doors to the "Theatre of Dreams,” secure luxury padded
seats in Old Trafford’s coveted North East Quadrant and dressing room visits, the
famous tunnel and pitchside dugouts. Outside the stadium, fans explore the rich
industrial heritage of Manchester, visit legendary supporter pubs and experience
hidden culinary hotspots. From $2,699 pp (double occupancy).
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